"People will think that I think I'm a celebrity. So is Syndicate a gaming celebrity? "Don't say the c-word!" comes a wide-eyed and instant response. Tom captures video of himself when he plays games - talking about what he's doing with the loud end of an AK47, but also about what he's up to his in life. He is part of a phenomenon that the gaming industry has been slow to react to - but one that I believe, as the legions of YouTuber fans get older and more widespread, will increasingly come to define it. His YouTube channel is only two years old. Tom has 1.4 million subscribers to his YouTube channel and has had well over half a billion video views. Tom, known as The Syndicate Project on YouTube, began to hold court as a crowd of fifty people coalesced around him in under thirty seconds. Small children nervously stood behind him with Expo tickets for him to sign. Phones started to come out and take photos. It happened as soon as we stopped walking. So we took to the floor of the Eurogamer Expo. "So I can see it happen?" Tom was enthusiastic - he is about most things. "Would you mind if I walked with you for a bit?" I asked. Although, something did feel like it was missing. #The syndicate project full#Flowli enables Project Syndicate to grow and maintain this relationship with its readers by offering the ability to differentiate specific content on their website and delivering full integration of subscription services such as premium reader accounts with registration and a paywall.I'd finished my interview with Tom Cassell, and it had gone fairly well. We also developed an innovative commenting feature which allows readers to link their comments to a specific paragraph, encouraging them to interact with content and supporting Project Syndicate’s aim of cultivating a global conversation and debate.Ī lot of Project Syndicate’s support comes from a dedicated readership. Using these profiles, Flowli can also push out automatic notifications to readers who are following certain authors or topics. Flowli enables the creation of reader profiles, making the reading experience more personalised and connected. In building Project Syndicate’s website, we wanted to ensure that it could facilitate a deeper connection with readers. We also had to engage with the newly-developed PS brand, accentuating its visual appearance with a bespoke colour palette and design so that PS could showcase its different types of premium content while simultaneously creating an immersive reader experience. Their top priority was customisable content curation to ensure an editorially-led narrative that was easily readable and allowed for interaction with readers. To meet Project Syndicate’s growing and changing needs, we needed to create a website that was in line with their new brand identity, that told their unique story and facilitated the creation of a reader community. All of Project Syndicate’s syndicated commentaries are also available on their website, along with premium, subscriber-only long reads, podcasts and video content. Featuring contributions by prominent thought leaders from around the world, they provide news media and their readers with cutting-edge analysis and insight. Project Syndicate produces and delivers original, high-quality commentary to a global audience. Our redesign of their website, supported and enabled by Flowli, was optimised for fast-paced publishing and intuitive content curation. Project Syndicate’s model has a unique set of needs, especially for how specific content is displayed for their online readers.
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